World Promotion Starts Second-Round
At the very beginning of Chinese New Year, CCPIT Building Materials Sub-Council, the Organizer of Ceramics China 2014 rushed to Spain Cevisama and performed series of promotion with great achievements.

(Wanxing have exhibited in Cevisama for many years, and this time they recommend the world new achievement in ceramic inks which obtained wide praise.)

The annually held Cevisama in Valencia in February is one of the most talked ceramics exhibitions in the world, where you could see masterpieces of the whole European. This year highlights focus on wood finish, rustic tiles, ink-jet printing, and especially Metallic Glaze which would be widely applied in near future. 

(Visual impact reflects in the combination between ceramic tiles design and furniture color.)

(A confirmed trend is that metallic glaze will be widely used in ceramic tiles.)

Cevisama 2014 is about 100000 square meters, totally 697 exhibiting companies, 479 from Spain local, and other 218 from foreign countries. Exhibition scale is comparatively a little bit less, but number of visitors more than expectation, especially from North Africa and Middle East, which may presage rich demand of those two markets and dilemma of Europeans. 

Two Fairs Connect One World
The fair have totally 8 halls, 6 for ceramic products, 1 for ceramic machines, and the left 1 for materials and glazes. The 2 halls, ceramic machines hall and materials & glazes hall accumulated about 100 exhibiting companies, but only one company from China—Wanxing Inorganic Dyestuff Co., Ltd. As the biggest ceramics producer and consumer in the world, it’s really a big pity. In the visit, most companies spoke highly of Ceramics China 2014, and its dense promotion in each center. Four new foreign companies which have never been to China confirm to choose Ceramics China 2014 as their Asian debut. 

(A famous Turkish ceramic materials company Eczacibasi expressed optimistic attitude to Chinese Market, and they choose Ceramics China 2014 as the entry.)

To promote the 1st China International Ceramic Products Exhibition which will be concurrently organized with Ceramics China 2014, CCPIT Building Materials Sub-Council visited all companies in ceramic products halls. To our surprise, Italian and Spanish companies paid special interest to it, let alone the 11 Chinese local companies. An Italian famous ceramic tiles company explained that, “Chinese market is going to mature, and it’s the time for us to find a platform of international level and to be introduced as soon as possible.” During the stay, CCPIT Building Materials Sub-Council also conducted much deeper cooperation with Spain Ceramic Tiles Manufacturers Association and Egypt ICS.

Must-Attend in May Schedule
To sum up the four-day fair, quantity and quality of visitors offset decline in exhibitors. North Africa, Mid-East and South America undoubtedly will catch the world in 2014, and USA will recover to a bigger extent. As the mirror of Chinese ceramics industry, the sharp growth of Ceramics China signals a steady increase that Chinese companies will maintain in 2014. Meanwhile, the first China International Ceramic Products Exhibition fulfilled with lots of Chinese dreams and glories is steeping forward to reality. Nobody should miss out the grand banquet in Guangzhou China from May 21 to 24 with Ceramics China 2014 and CICPE.

(TECNOGRAFICA will bring their latest design to Ceramics China 2014.)